Monday, May 11, 2015

September 2015: Join my three seminars at the Independent Free Papers of America's annual conference in San Antonio, Texas

On September 24-26, 2015, I'll be conducting three different sessions at the IFPA's annual conference in San Antonio.

The first will be teaching attendees how to compete against (or work with) social media. Those publications who are losing advertisers to "free" social media platforms will learn how to make a strong case that social media alone can't drive revenue nearly as effectively as when it's combined with paid print and digital.

Another session will explain to publishers and ad directors how to help their ad staff drive major ad revenue by shifting to selling response and away from more traditional ways of selling print and digital advertising.

A third session will teach ad reps a number of new ways to supercharge their sales.

It should be an exciting trio of sessions. It's actually a combined conference with the Texas Communiy Newspaper Association, so no doubt it'll be a packed house.

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