The Commerce Department today released some figures showing sales of newly built single-family houses rose 25.4% from September, and were up 21.6% over October 2012.
I just released to my Presentation Pack members a fantastic series of tutorial videos showing them how to sell big ad contracts to builders and this news is going make it even easier to close the sale.
Any serious builder will be budgeting now for next year, so this is a great time to meet with them, come up with a recommendation, and return with a recommendation.
Remember, if your publication is editorial-based your readers love to read so let the builders know that. This means your builder can share real specifics in the ad related to what prospective new home buyers care about including materials used, experience of the craftsmen, styles of homes they can build, value, ability to finish on time and on budget, and exceptional follow up.
For someone who's about to choose a builder, this information will be invaluable and read.
Contact me at 631-477-2505 if you'd like to hear more about how I can help you and your ad staff sell to a builder or all sorts of other local businesses.